Investing in an embosser is an investment in the professionalism of your business. With one of our customizable desk embossers, you can make an impact with each document you seal, and each letter you send out. But if you’ve never created a seal design, you may not know where to start. Here at Fred Lake, we’ve made embossers by the hundreds, and we know which designs work best. Here are our tips to leave the best impression with your new embosser.

Keep Lettering Simple

From a monogram to your business values, it’s likely that your seal will have some form of text on it. When you’re laying out the lettering of your embossing seal, be sure to keep it simple. Use as few words as possible in your design. For example, instead of saying “Approved by Karen Gallaway,” your seal might just say “Approved” followed by “KG.” Shorten sentences to phrases or individual words, and shorten names to monograms or initials whenever possible.

Spacing Is Key

An embossing seal is reliant on defined edges to create a legible impression that can both be seen and felt. As such, it's crucial to ensure that all elements of the seal have plenty of space between them, ensuring that each element is defined. Be sure to space out your graphics and text, so that the embosser will leave a defined imprint on your documents. Overlapping text and graphics may be confusing or illegible.

Avoid Complex Graphics

Similarly, you should stick to simple graphics for your seal design. Avoid graphics that have lots of small, detailed elements. For example, instead of using a tree with branches and leaves to represent your business, you could use an individual leaf with a delicate, simple stem. Steer clear of graphics with criss-crossing lines (which can lose their definition), or elements that are too close together (remember that you should have a touch of spacing between most elements on your embosser).

Find a Legible Font

A legible font will ensure that your seal speaks its message. Avoid overly flowery fonts, cursive fonts, and lettering that is too small. Italicized font may also be difficult to read. Instead, stick to clear, legible fonts (like Sans Serif and Helvetica). You can even capitalize all lettering on your seal to make it more legible and impactful. For samples of lettering sizes and fonts that work well, check out our desk-style embossers catalog.

Create Your Embossing Seal Today