About Us

About Us 
Fred L. Lake & Co., Inc. is located in Dallas, Texas.  The founder, Fred L. Lake,  passed on a legacy of excellence and creativity that is very much alive in today’s operations.  Owned by the Lake family up through the late 1980’s, the company was purchased by its current owner, David Atwell, in 1992 with the goal of revitalizing the business.  Mr. Atwell was so impressed by the company’s incredible stamina and reputation, he opted to keep the name intact.  The Fred Lake Company and Mr. Atwell were honored by the Dallas Historical Society in 2002 with a “Cornerstone Company” designation.

Our Aim
To turn each and every customer into an advocate for our company through individualized attention, customer service, order accuracy and timeliness. We hope to win and retain long-term customer relationships by providing unmatched customer service and the very best and latest products available in the marketplace today. By giving each customers' order the individualized attention it deserves with a focus on detail, Fred L. Lake & Co. has thrived through the years where others have faltered. The keys to our longevity and success are quite simple; Sound business practices, and a philosophy centered around customer satisfaction. With these simple principles in place as our core focus, its no accident that we have been around so long.

Our Guarantee
We guarantee complete satisfaction with our products.  - Period. We are in the business of satisfying our customers. We throw in the products at no extra charge.